Category Archives: Real Estate Marketing

Breaking Up is Hard to do…Well, Not Really!

I used to love the song, “Breaking Up is Hard to Do” when I was a kid.  Remember those great lyrics that Neil Sadaka and Karen Carpenter sang so beautifully? They say that breaking up is hard to do Now I know, I know that it’s true Don’t say that this is the end Instead…

Real Estate Rules Attitude Check

Sometimes I get a bit put out over some of the rules and regulations in Real Estate.  For example, I can’t use the term “Realtor” in my website name.  And I have to put the little trademark icon after the word Realtor when I use it in marketing.  And all the redundant paperwork is nutso too. …

Why and How TV Advertising Works

Don’t Tell Me TV Advertising Doesn’t Work and here’s the reason why.  I know two people who, because of an ad they saw on TV, made a phone call and put certain things into motion in their lives. The first gentleman is a friend of mine.  He has mesothelioma.  This is a cancer, usually of the…